Business Management Courses
Social Media and Communication in Business
Grades 10,11, 12
This course is designed to provide students an analytical perspective to explore current social media trends and the emerging business practices responding to those trends. Students will research the ways social media influences successful business practices. This course will allow students to use higher level thinking to interpret business trends and analytics of social media platforms, and to apply this to the creation of effective business and marketing plans. Students will investigate the history of the Internet and the explosion of social media through inquiry-based research. They will learn the processes of building a positive digital footprint, digital communication norms through various digital platforms and social networking sites, and practice strategies for personal and professional interests. This course will give students an understanding of how social media and communication can influence principles and practices of contemporary businesses and economic systems.
Advanced Social Media and Communication in Business
This is the capstone course for the CTE Business Management Pathway. The goal of this course is to take the concepts and knowledge learning in the concentrator course and expand the Business Management and Marketing through the use of free Social Media tools to reach not only existing but new customers in a global economy.
Entrepreneurship and Small Business (ESB)
Entrepreneurship and Small Business Management is designed to provide students with a strong understanding of business management and entrepreneurial concepts, foundations, and functions as they relate to career opportunities in the growing global economy and transferable skills market. Instruction will focus on Entrepreneurship and small business management with an ESB certification to be obtained by the end of the course. Students will look for and identify non-existent niches or underdeveloped ones that will allow them to run a small business and become and entrepreneur or franchisee owner. Real world, current companies and careers are highlighted which will make the material applicable and understandable for the students. Marketing, operations management, management and human resources will be infused along with economic and entrepreneurial concepts, including the law of supply and the law of demand, business ownership, leadership, legal issues will also be infused into the course work. Students will also develop a virtual website portfolio which can be used for college admissions and employment opportunities